Key Points of This Project
Capture Attention
Whatever product or service the client decided to showcase, it has been my priority to create an engaging visual, that captures the viewers attention.
Promote the Product
While engaging visuals are very important, the corresponding info about the product or offering has to be concise, understandable and straight to-the-point.
Unskippable
Since the advertisements are livestreamed directly from the creator’s computer, they are, by design, embedded into the stream and thus unskippable and unblockable.
When you are a full-time content creator, you need to get paid for the time spent creating content, usually creators get paid by serving advertisements on their platform. But advertisements can get blocked by browser extensions, which means their paycheck will be reduced considerably…
But, what if you instead embedded the campaign into the live-stream directly? Like this, it is not only more engaging, but also impossible to block or hide!
Over the years, I’ve been working with CAVEA to present many global brands and their products in the most eye-catching way, embedded directly into live-streams of many creators.
Here are a few brands I’ve created campaigns for recently, you might know a few of them already…
How Does It Look Like?
*the claims of this advertising campaign have been translated
Every Ad Is Unique
How It Works?
When clients want to begin an advertising campaign like this, they usually give a general overview of products and claims they want to promote. It is then my job to look at the client’s visual identity, and come up with an attractive, eye catching design, that conveys this message and effectively advertises the product.
For example, have a look at this campaign for Romanian company called NutLine. They are not particularly known outside of Romania, so it’s my responsibility to view & understand their design language, so I can create an appropriately looking campaign, that promotes their products in the most attractive way.
How It Looks In Action
This is how it looks like when streamer plays the advertisement, when it’s playing, they usually have a chatbot setup, so that it sends a link a in the chat, when the CTA of the advertising campaign appears.
Embedded advertisements is not the only service offered by CAVEA, there is also CAPTURELAB – an AI driven app that automatically picks and clips the best moments from the live-stream. These clips can then be easily edited by ther streamer and exported to social media in various formats. Everything in just a few clicks!
Here's a short promo video I put together
A Few Words From The CEO
Ivan is an exceptionally talented designer with a sharp eye for detail and remarkable speed and precision. He has delivered outstanding work for us and for global brands like L’Oréal, Pepsi, and McDonald’s. Reliable, professional, and always available, Ivan is a true asset to any project.
Mircea Gabriel Eftemie – CEO of CAVEA